Sunday 11 September 2011

Web Bias: Says who?




Abstract

How do you decide what is accurate and what is false on the internet? How do you determine who is being honest and presenting accurate information?  What makes them credible? In evaluating web content it is important to understand there are no absolute answers; some content is good, some is great, and some is insupportable. There are tools available to help us evaluate this content and we must build our own toolbox to filter the mass of content available on the internet. 

Treatment

In the 2003 film Mona Lisa Smile starring Julia Roberts, there is a particular scene where she challenges them with the question of, “what is art?” (see clip). Her goal is to get them to go beyond what is written in a text book and to really question what it is that makes good art. On a larger scale, the sea of information available on the web must be treated in a similar way.

When evaluating web content it is important to be skeptical and recognize that there is not a set of information out there that is 100% honest; there is no website of absolute truths. What is available will fit somewhere along a sliding scale from  realistic, honest, and scientifically sound to absolute slander, bias, and prejudice. (Harris, 2010)  This does not mean that, for the author, the information presented isn’t true in their mind. One must look at the motivations of the author and the corroborative quality of the information to determine the legitimacy for their own purpose. An author who writes a website on the history of Martin Luther King from the perspective of white supremacy is presenting their view of the world as fact. From a scientific point of view this is unreliable and inaccurate; however if you hold similar views as the author this would be a reliable site. It is important to be cognizant of the author as well as the editors of web content to determine where the information may fit along the scale of truth.

 Additionally, we can no longer judge a book by its cover – high school students are capable of putting a website together that can have the appearance of a legitimate company or organization and that usually has a high quality of aesthetic composition which often supports the legitimacy of the site. (Jost, 2008, p. 631) Given this consideration and those addressed above, how does a researcher gauge the quality of information on the internet?

Using a combined approach of the tools and resources available will help to determine if what is being presented is, in fact, quality information. Examples of these tools and resources are outlined in sources such as Evaluating Internet Research Sources on virtualsalt.com (Harris, 2010);   easywhoisit.com; How to Identify and Avoid Spreading Misinformation, Myths, and Urban Legends on the Internet on lifehacker.com (Pash, 2011); and Michael Shermer’s Boloney Detection kit (2009). Each of these resources emphasise the importance of a balanced, skeptical approach. The most comprehensive yet simplified example of an evaluation tool is Richard Harris’s Summary of the CARS Checklist for Research Source Evaluation in his article on virtualsalt.com.

Summary of the CARS Checklist for Research Source Evaluation
 
Credibility
trustworthy source, author’s credentials, evidence of quality control, known or respected authority, organizational support. Goal: an authoritative source, a source that supplies some good evidence that allows you to trust it.
Accuracy
up to date, factual, detailed, exact, comprehensive, audience and purpose reflect intentions of completeness and accuracy. Goal: a source that is correct today (not yesterday), a source that gives the whole truth.
Reasonableness
fair, balanced, objective, reasoned, no conflict of interest, absence of fallacies or slanted tone. Goal: a source that engages the subject thoughtfully and reasonably, concerned with the truth.
Support
listed sources, contact information, available corroboration, claims supported, documentation supplied. Goal: a source that provides convincing evidence for the claims made, a source you can triangulate (find at least two other sources that support it). 
( Harris, 2010)

Conclusion

There is a vast array of information available on the internet. When searching for legitimate, accurate information, it is important to recognize that the reliability of what is available can be placed somewhere in a sliding scale between truth and fallacy. The role of a researcher is to know and understand what tools and resources can be accessed online, tangibly, and as a critical thinker, to evaluate information to determine its legitimacy.  

Resources

Harris, R. (2010) Evaluating Internet Research Sources. Retrieved from http://virtualsalt.com/evalu8it.htm

Jost, K. (2008). Internet accuracy: Is information on the web reliable?. CQ Researcher, 18 (27), 627-648

Pash, A. (2011).  How to Identify and Avoid Spreading Misinformation, Myths, and Urban Legends on the Internet. Retrieved from http://lifehacker.com/5798308/how-to-identify-and-avoid-spreading-misinformation-myths-and-urban-legends-on-the-internet

Shermer, M. (2009) Boloney Detection Kit. The Richard Dawkins Foundation for Reason and Science Upper Branch Productions. Retrieved from http://www.committedsardine.com/blogpost.cfm?blogID=181

 (2003). Mona Lisa Smile. [WebVideo]. Retrieved from http://www.youtube.com/watch?v=-2RqJIXFpYw&feature=youtube_gdata_player




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